ABOUT WIT PR
With almost a decade of experience working on over 100 films (with over 40 of those Oscar-nominated and award winning), we have the knowledge and relationships necessary to both ARCHITECT and EXECUTE publicity and marketing campaigns that ACQUIRE and ACTIVATE thoughtful, aspirational, spiritual audiences.
Religious communities don’t have the market cornered on values, and traditionally-defined “faith-based” films rarely speak to the hearts and minds of audiences hungry for compelling content. We have found that the lines between faith and family, arthouse and Cineplex, secular and sacred, and “controversial” and “meaningful” are harder to define than ever. The decline in religious affiliation and the rise of the Nones must be held in tension with the increase in film and television content. Viewers are still searching for both entertainment and inspiration. At WIT PR, we match effective audiences with compelling content.
Changing audiences demand evolving campaigns. Gone are the days of a “one size fits all” approach to marketing and publicity. Networks and studios need agencies that know both what works and, more importantly, what doesn’t. With an overwhelming amount of niche content, viewers are more distracted and fragmented than ever. WIT PR has the experience, insight, and creativity to navigate these shifts.
Our services include:
- Specialty Publicity
- Faith and Family
- Influencer, Community, and Grassroots Outreach and Engagement
- Development of National and International Partnerships
- Sponsorships and Media
- Digital Publicity Buys
- Social Media Strategies
- Marketing and Distribution Consultation
- Branding and Messaging
- National Screening Programs
We paint these audiences in broad strokes, fully aware that within each type are endless, unique variations.
The Faithful: The faithful and spiritually-minded viewer that longs to experience and explore the breadth and depth of a story that is resonates with their beliefs.
The Aspirational: The globally-minded, story-driven, tech-savvy viewer in search of meaning and purpose.
The Spiritual-but-not-Religious: Open, accessible, seeking, and conversational viewers that are drawn to stories that speak into their journey.
The Reader: Book lovers that venture to the screen for adaptations of their favorite works.
We have delivered audiences to over 40 Oscar-nominated and award-winning studio and indie films. We have executed social campaigns around the most challenging–and inspiring–documentaries. CLICK HERE for a complete list of those projects.
- 12 Years a Slave
- Million Dollar Arm
- The Theory of Everything
- He Named Me Malala
- The Letters